Personal Care


Some ingredients commonly used in Personal Care products can have a tremendous impact on our waterways, aquatic life and even human health.

In addition, they often use excessive packaging and the manufacturing process is resource intensive.

This product standard aims to:

  • Reduce the use of hazardous substances, including so-called “forever chemicals” and heavy metals;
  • Minimise the potential for contaminants in our waterways;
  • Prevent the use of micro-plastics;
  • Reduce the burden on wastewater treatment systems;
  • Improve energy efficiency;
  • Ensure responsible packaging

Personal care products eligible for certification include:

  • Soaps and body washes;
  • Shampoos and conditioners;
  • Shaving items;
  • Skincare products;
  • Cosmetics;
  • Self tanning products;
  • Deodorants and perfumes;
  • Insect repellents;
  • Hair colour

Highly specialised products like medicated skin treatments are excluded, as are products in aerosol form, pressurised cans or cans requiring propellants.

Eco Choice Aotearoa takes a lifecycle approach with all its product and service standards; considering the sourcing of raw materials, through to manufacture, application and end-of-life.

Manufacturers of personal care products must have an effective product stewardship scheme in place, or show strong evidence they’re working towards one. In addition, companies must monitor and report on emissions, waste, energy and water usage.

Personal care