Will & Able

Will & Able has always been committed to creating environmentally preferable cleaning products, grounded firmly in the concept of a circular economy. In just three months, they completed the certification process and synchronied it with the launch of their refreshed brand image. Eco Choice guided Will & Able to go further to minimise their environmental impact by optimising their packaging and refining their end-to-end production process. The result was a unique returns and refill programme, which sets them apart in the marketplace. Craig Burston, General Manager, said “The Eco Choice label is well-recognised and gives us immediate environmental credibility. It has a strong link to our core values around caring for people, while caring for the environment.” Aside from their products, Will & Able also functions as a social enterprise, providing meaningful employment opportunities for people with disabilities.